Salary Byte

The launch of Salary Byte — a Jamaican salary transparency initiative — required a brand voice that felt brave, modern, and credible. Digital Foote Print led the rollout end to end, including:

• Brand Development
• Creative Strategy
• Press & Print Ads
• Graphic Design
• Social Media Marketing

The campaign sparked a national conversation around pay transparency and positioned Salary Byte as the trusted voice in the category from day one.